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interview: FCM Travel Solutions leverages fan engagement for sports marketing, Marketing & Advertising News, ET BrandEquity
![Herning, Denmark. 24th May, 2021. Football fans of FC Midtjylland seen in the stands with a huge tifo before the 3F Superliga match between FC Midtjylland and Aarhus GF at MCH Arena Herning, Denmark. 24th May, 2021. Football fans of FC Midtjylland seen in the stands with a huge tifo before the 3F Superliga match between FC Midtjylland and Aarhus GF at MCH Arena](https://c8.alamy.com/comp/2FX0XBY/herning-denmark-24th-may-2021-football-fans-of-fc-midtjylland-seen-in-the-stands-with-a-huge-tifo-before-the-3f-superliga-match-between-fc-midtjylland-and-aarhus-gf-at-mch-arena-in-herning-photo-credit-gonzales-photoalamy-live-news-2FX0XBY.jpg)
Herning, Denmark. 24th May, 2021. Football fans of FC Midtjylland seen in the stands with a huge tifo before the 3F Superliga match between FC Midtjylland and Aarhus GF at MCH Arena
![Herning, Denmark. 22nd, April 2021. Football fans of FC Midtjylland celebrate af goal at MCH Arena during the 3F Superliga match between FC Midtjylland and FC Copenhagen in Herning. (Photo credit: Gonzales Herning, Denmark. 22nd, April 2021. Football fans of FC Midtjylland celebrate af goal at MCH Arena during the 3F Superliga match between FC Midtjylland and FC Copenhagen in Herning. (Photo credit: Gonzales](https://c8.alamy.com/comp/2FE4P36/herning-denmark-22nd-april-2021-football-fans-of-fc-midtjylland-celebrate-af-goal-at-mch-arena-during-the-3f-superliga-match-between-fc-midtjylland-and-fc-copenhagen-in-herning-photo-credit-gonzales-photo-morten-kjaer-2FE4P36.jpg)